# identity.md

## Organization Overview
- **Company Name:** AO2
- **Mission:** To empower growth-stage and enterprise brands on Amazon by simplifying complex marketplace operations and maximizing retail media performance through integrated DSP, Amazon Marketing Cloud, and Sponsored Ads.
- **Company Structure and Legal Entity:** Part of Barrel Holdings.
- **Founded Date and Location:** New York, USA; Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** AO2 operates as a strategic Amazon and retail management partner, specializing as a Verified Amazon Ads partner. They run DSP, Amazon Marketing Cloud, and Sponsored Ads as one integrated system for growth-stage and enterprise brands.
- **Location(s) and Geographic Presence:** New York, USA.
- **Key Partnerships and Affiliations:** Verified Amazon Ads partner; Part of Barrel Holdings.